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Architecture + Branding: Price Chopper attempts to shed old labels and recast the grocery store for what’s next

1-Industry under siege The grocery business has generated significant press in recent months, and not necessarily for similar reasons. In the summer of 2015, Whole Foods’s New York City weight debacle surfaced, tarnishing the brand’s enviable reputation, and putting a dent in its esteem on both Main Street and Wall Street (source: cnbc.com). Internet retailer … Continue reading


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