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Architecture + Branding: Friendly’s Ice Cream restaurants seeking to transition from traditional to timeless design

1-I scream, you scream, … During the Depression, brothers Curtis and Prestley Blake, decided to go into business for themselves. In the summer of 1935, they opened an ice cream shop in Springfield, Massachusetts, which they named “Friendly Ice Cream”, as a pledge to both themselves and their customers that they would offer warm and … Continue reading

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