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Architecture + Branding: Embracing embellishment, Tractor Supply retools its pragmatic prototype design

1-Lifestyle brand Catering to a narrowly defined clientele with sharp focus, Tractor Supply has managed to gain an enviable reputation within its market segment. Likely not a household name in some circles, in communities removed from the dense urban cores, TSC is quasi-inescapable. Founded as a mail order catalog business offering tractor parts to America’s … Continue reading

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