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Architecture + Branding: Deconstructing Texas Roadhouse’s freestanding prototype designs reveal a symbiotic dependency on building form

1-Roadhouse redefined Located principally along major thoroughfares, interstates, highways and freeways, Texas Roadhouse has steadily become a recognizable fixture to commuters and travellers trekking along such heavily travelled traffic corridors over the past two decades. However, back in 1993, the familiar rustic die had yet to be cast. Back then, founder Kent Taylor opened the … Continue reading

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