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Architecture + Branding: Lexus pursues to perfect the premium Japanese automobile marque

1-Aiming higher Notwithstanding the dramatic travails, bad press, and technical issues that befell the company in 2008-2009, Toyota Motor Company, weakened though not beaten, remains a dominant player in the automotive landscape. After some soul searching and hubris, the company that sought to be number one in sales and overtake General Motors, has settled back … Continue reading

Architecture + Branding: Cracker Barrel preserves Southern pedigree from porch to plate

1-Southern roots are showing Travel along the US interstate system and you will likely come across a Cracker Barrel, a chain of family-friendly casual restaurants with a southern country theme, at one of the numerous exits along the way. At over 600 locations, covering 40-plus US states, Cracker Barrel has grown to become a common, … Continue reading