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Architecture + Branding: The divergent and conflicting architectural styles of yards

1-It’s MY Yard The Yard, that bordered area of land commonly tied to a building, instantly conjures up its distinct images yet has broad implications. In modern parlance, a yard is commonly understood to consist mostly of a lawn or play area. The term has also sprouted derivative words such as, shipyard, schoolyard, courtyard, graveyard, stockyard, … Continue reading

Architecture + Branding: HUMMER honours military heritage from product to profile “Like nothing else”

1-Military grade to civilian issue After taking a leading role in the Persian Gulf war circa 1990-1991 (Gulf War Operation: Desert Storm), the military Humvee became part of contemporary culture. The High Mobility Multipurpose Wheeled Vehicle (HMMWV or Humvee) was a 4-wheel drive vehicle designed and built by AM General Corporation for military duty under … Continue reading