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Architecture + Branding: IKEA carves up cavernous expanses and crafts crave-worthy cozy confines

1-Acronyms and archetype For the initiated fans, IKEA is synonymous with stylish ready-to-assemble (RTA) furnishings and home goods exuding cheap chic and fashionable functionality. Alternatively, for those less fond of the brand, it is seen as an outlet selling cheap, disposable, low quality furniture. Appealing to the converts and responding to the critics, IKEA describes … Continue reading

Architecture + Branding: Aldi’s American expansion plan shifts brand upscale with new prototype stores

1-Incremental to exponential growth Initially growing in a slow methodical fashion since its American arrival in the mid-1970s, deep discounter AldiĀ had, for the most part, quietly established a network of stores concentrated in several beachhead states. Founded by brothers Karl and Theo Albrecht in 1946, German-based grocer ALDIĀ operates a total of approximately 9,000 stores located … Continue reading

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