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Architecture + Branding: Hampton by Hilton reinterprets known built aesthetic as the brand expands globally

1-A road well travelled Emphasizing premier service within the limited-service mid-price range of hotels, Hilton Worldwide’s Hampton brand has managed to pare itself an enviable position in a crowded marketplace. For the novice or seasoned traveller, Hampton’s immediately recognizable aesthetic makes it almost effortless to identify, connect and form a bond with the brand when … Continue reading

Architecture + Branding: Honda deftly drives home cohesive aesthetic

1-Rediscovering priorities The financial crisis in 2008-2009 that thrust many industries into a tailspin and many consumers to the brink was unkind to the automotive business. At the height of the financial crisis, Honda embarked on a radical cost-cutting plan which acquired the acronym D.I.S.C. (Does It Sell Cars?). The culling would be wide-ranging. No sacred … Continue reading