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Architecture + Branding: Wendy’s bucks traditions and adopts International Style influences preferred by new fast-casual market entrants

1-Alone again Wendy’s, perennial number three hamburger fast-food chain, recently unveiled an ambitious reimaging plan that would see the company undergo the most significant transformation in several decades. Founded in 1969 by Dave Thomas, the burger chain expanded to over 6,650 stores worldwide, trailing only McDonalds and Burger King in total locations (source: wikipedia, wendys.com). The … Continue reading

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