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Architecture + Branding: Advocating the form adopted as the industry standard, The Home Depot concedes merit of moving beyond the “big orange box” model

1-Fragmented no more Home improvement retailing had long been composed of local, or regional chains, specializing in a specific category or sub-category of the construction sector, resulting in a fragmented scene, populated by lumber yards, hardware stores, and various specialized home improvement retailers. In the later half of the 1970s, a retail concept was born, … Continue reading

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