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Architecture + Branding: Checkers & Rally‚Äôs new design denotes dramatic detour from double drive-thru lineage

1-Similar approach, singular market In the mid-80s, two very similar, although independent and distinct burger restaurant concepts emerged in the Midwestern and Southeastern parts of the United States. Originally serving the Midwest, Rally’s Drive-In Restaurants, Inc. opened in Louisville, Kentucky in 1985 (source: Checkers.com). Founded in Mobile, Alabama in 1986, Checkers Drive-In Restaurants, Inc. began … Continue reading

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