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Architecture + Branding: Nissan’s normative approach to dealership design yields a sleek and proprietary aesthetic

1-Who DAT? Perceptible around the start of the new millennium, Nissan has increasingly developed a reputation as a stalwart of brand image and visual communication consistency. However, this had not always been the case. Originating in 1928 as holding company Nippon Sangyo (Japan Industries or Nippon Industries), Nissan only entered the automotive manufacturing industry in … Continue reading

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