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Architecture + Branding: Playful building design significantly downplays Pal’s Sudden Service’s serious commitment to perfecting process and performance

1-Waxing nostalgic In recent years, many of the national burger chains have expanded their menus to the point of bursting by trying to chase several trends and adapting to changing consumer tastes and expectations. Today’s quick serve restaurant (QSR) customer is inundated with more choices, LTOs (limited time offerings) and order personalization options than ever … Continue reading

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