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Architecture + Branding: IHOP mines heritage as it recasts its signature A-frame roof design

1-A family restaurant In the Hangover 2, Phil (Bradley Cooper) simultaneously and succinctly summarizes the good and the not-so-good about the International House of Pancakes restaurant chain. Nonetheless, Phil’s sentiment could hardly be inferred as representative, as hordes of loyal patrons favour the brand’s more traditional family friendly slant. As such, IHOP’s ranking as “#1 … Continue reading

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