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Architecture + Branding: Best Buy short-circuits the urge to take a sledge to the wedge in latest store redesign effort

1-Newly refocused Facing similar challenges to many retailers today, Best Buy finds itself operating largely in two worlds, the increasingly pervasive digital and the traditional bricks-and-mortar physical. Attempting to bridge both and draw out their best features and advantages is a daunting task. In fact, the closing months of 2014 have provided prime examples of … Continue reading

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