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Architecture + Branding: Sephora provides compelling case for colour as cohesive element to convincingly coalesce conflicting store portfolio

1-Beauty. Redefined. Proposing an unprecedented hands-on shopping experience that stood in sharp contrast to the traditional department store cosmetics counter business model, Sephora’s self-service style has endeared it to a multitude of loyal consumers. Tracing its origins to Shop 8, a Limoges, France, perfumery founded by Dominique Mandonnaud in 1969, the brand was initially concentrated … Continue reading

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