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Architecture + Branding: Chevrolet driving dealer body towards a future under the blue arch

1-Narrowing the focus In the post-WWII era to around the Nixon presidency, General Motors (GM) dictated much of the American automotive scene. In the decades since, GM has stumbled and squandered much of their legacy and goodwill through mismanagement, general unresponsiveness to changing market demands and lacklustre product quality. Import brands had chipped away at … Continue reading