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Architecture + Branding: Customization and personalization, MINI brand hallmarks, evident across their dealership portfolio

1-Hello! Again. When MINI burst back onto the scene in 2001, it was an automotive revolution. A spiritual successor to Alec Issigonis’s iconic 1960’s era Morris Mini-Minor/Austin Mini models, the new MINI Cooper combined British cult car nostalgia with modern German engineering and manufacturing. Small, quirky, funky, the new MINI combined unique style with tossable … Continue reading

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