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Architecture + Branding: Luxury marketplace requires brand to think different about its Apple Stores

1-This time it’s different In 1997, in an effort to stave off impeding bankruptcy, Apple, and Steve Jobs, accepted a $150 million lifeline from arch-rival Bill Gates at Microsoft (source: Bloomberg.com, cnet.com, engadget.com, forbes.com).┬áIn a world of increasingly generic PCs, Apple products remained different, and generally more expensive. However, convincing customers of Apple’s difference and … Continue reading