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Architecture + Branding: Seemingly ebbing in prevalence, iconic Whataburger A-frame design continues to maintain brand relevance

1-Bigger. Better. Burger. Although Chipotle has recently made news with its recent trademark application for the phrase “better burger”, it would be a late entrant into a crowded field (source: cnbc.com, businessinsider.com, usatoday.com, bloomberg.com, washingtonpost.com, fortune.com). Numerous other restaurant chains, including Five Guys, Shake Shak, BRGR, Burger Fi, have a multi-year head start, having ridden … Continue reading

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