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architectural identity

This tag is associated with 24 posts

Architecture + Branding: Old West theme casts long shadow on Ponderosa Steakhouse’s new design direction

1-Steak A staple menu item at high-end/fine dining establishments and affordable steakhouses alike, steak done right can be a cornerstone, and help lay the foundation for a restaurant empire. In the late 1960s, combining budget-friendly steak entrées with a buffet, Ponderosa attempted to break into the affordable steakhouse restaurant niche in the United States (source: wikipedia.org). … Continue reading

Architecture + Branding: Dealership design leans to luxury in lockstep with Mazda’s increasingly premium positioned product portfolio

1-Aiming higher In the last decade or so, the luxury vehicle marketplace in the United States has been in transition as traditional luxury brands, especially the German triumvirate, BMW, Mercedes-Benz and Audi, have been chasing down every niche, and moving steadily downstream in search of increased volume. Conversely, mass-market automobile manufacturers have been making attempts … Continue reading

Architecture + Branding: Divergent branded store portfolio imitates one of Nike’s long held axioms

1-Global powerhouse Few would have believed that a gamble on importing Japanese-made running shoes into the US market would pen the opening chapters on what would become the story of the dominant name in sports apparel. In 1964, Phil Knight and legendary track coach Bill Bowerman founded Blue Ribbon Sports with the initial mission to … Continue reading

Architecture + Branding: Riding the contemporary architectural wave, the ship likely has sailed for Long John Silver’s iconic Cape Cod design

1-Don’t call it a comeback It seems counter-intuitive that a seafood restaurant chain would be based in the American midwest, far from large-scale commercial fishing centers on the Atlantic, Southeast Atlantic, Pacific, or Alaskan coast. Pike Place Market, view looking towards Elliott Bay from Pike Street Seattle, Washington Pike Place Market, view looking towards Elliott … Continue reading

Architecture + Branding: Few vestiges remain from basic big box store design as Walmart experiments with expressive new design language in denser urban locales

1-Dot-com bubble replay? It feels like we’ve seen this movie before. US stock markets are making all time highs (ATHs), the Euro is making fresh lows against the dollar, and a Clinton is running for the highest office in the land. When the Nasdaq first broke through 5000 through the late 1990s into 2000, justaboutanything.com, … Continue reading

Architecture + Branding: Curvaceous facade of Porsche dealership design prototype emblematic of German brand’s “form follows function” mantra

1-More common, still exclusive If you find yourself seeing more Porsches on the road, at the mall, on your commute, or in the Costco parking lots, you are hardly alone. A product onslaught has seen sales continue to grow as the brand entered new uncharted market segments. Derided by purists, the introduction of the Cayenne … Continue reading

Architecture + Branding: Luxury marketplace requires brand to think different about its Apple Stores

1-This time it’s different In 1997, in an effort to stave off impeding bankruptcy, Apple, and Steve Jobs, accepted a $150 million lifeline from arch-rival Bill Gates at Microsoft (source: Bloomberg.com, cnet.com, engadget.com, forbes.com). In a world of increasingly generic PCs, Apple products remained different, and generally more expensive. However, convincing customers of Apple’s difference and … Continue reading

Architecture + Branding: Embracing embellishment, Tractor Supply retools its pragmatic prototype design

1-Lifestyle brand Catering to a narrowly defined clientele with sharp focus, Tractor Supply has managed to gain an enviable reputation within its market segment. Likely not a household name in some circles, in communities removed from the dense urban cores, TSC is quasi-inescapable. Founded as a mail order catalog business offering tractor parts to America’s … Continue reading

Architecture + Branding: Quaker Steak and Lube’s heritage gas station cues should prove essential to maintaining differentiated brand aesthetic into future

1-Oil is not well After rising to well over $140 US per barrel in 2008, oil prices have plummeted to below $30 US in the early part of 2016. A boon to consumers, the current supply glut and subsequent price collapse has nonetheless sent shock waves through the shale industry, hurt major oil-producing nations,  and … Continue reading

Architecture + Branding: Sparse American Apparel retail store design shifts focus squarely on merchandise

1-Twin streams After a disappointing Christmas holiday shopping season, many retailers, and especially fashion retailers, tend to dominate the business headlines for several weeks into the new year. However, for L.A.-based American Apparel, the troubles began much earlier. On October 5, 2015, after tumultuous years, the company filed for chapter 11 bankruptcy in the United … Continue reading

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