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Architecture

This tag is associated with 43 posts

Architecture + Branding: Inconsistent design and location first approach ultimately dilutes GAP’s questionable built design equity

1-Tough slog It has been rather difficult slog for fashion retail in the last few quarters. Canadian retailers MEXX, and Jacob, have shuttered their operations. In early 2015, Wet Seal, Aéropostale, and Deb Shops have announced that they will be shuttering stores, or will be ceasing operations altogether. (source: retailndustry.about.com, cnbc.com). Photo: MEXX, front 3/4 view, 4190 Rue St-Denis … Continue reading

Architecture + Branding: Deconstructing Texas Roadhouse’s freestanding prototype designs reveal a symbiotic dependency on building form

1-Roadhouse redefined Located principally along major thoroughfares, interstates, highways and freeways, Texas Roadhouse has steadily become a recognizable fixture to commuters and travellers trekking along such heavily travelled traffic corridors over the past two decades. However, back in 1993, the familiar rustic die had yet to be cast. Back then, founder Kent Taylor opened the … Continue reading

Architecture + Branding: Chevrolet driving dealer body towards a future under the blue arch

1-Narrowing the focus In the post-WWII era to around the Nixon presidency, General Motors (GM) dictated much of the American automotive scene. In the decades since, GM has stumbled and squandered much of their legacy and goodwill through mismanagement, general unresponsiveness to changing market demands and lacklustre product quality. Import brands had chipped away at … Continue reading

Architecture + Branding: Target experiments with new store formats as it attempts to gain a foothold in dense urban markets

1-Notorious newsmaker Over the last several quarters, Target Corporation, the number 2 American mass-retailer, has been a notable newsmaker. In 2012, the company celebrated its 50th anniversary. Then, in 2013, amid great fanfare, the retailer embarked on its first international foray as it entered the Canadian market. Also in 2013, a massive data breach left … Continue reading

Architecture + Branding: Sephora provides compelling case for colour as cohesive element to convincingly coalesce conflicting store portfolio

1-Beauty. Redefined. Proposing an unprecedented hands-on shopping experience that stood in sharp contrast to the traditional department store cosmetics counter business model, Sephora’s self-service style has endeared it to a multitude of loyal consumers. Tracing its origins to Shop 8, a Limoges, France, perfumery founded by Dominique Mandonnaud in 1969, the brand was initially concentrated … Continue reading

Architecture + Branding: Best Buy short-circuits the urge to take a sledge to the wedge in latest store redesign effort

1-Newly refocused Facing similar challenges to many retailers today, Best Buy finds itself operating largely in two worlds, the increasingly pervasive digital and the traditional bricks-and-mortar physical. Attempting to bridge both and draw out their best features and advantages is a daunting task. In fact, the closing months of 2014 have provided prime examples of … Continue reading

Architecture + Branding: NAPA Auto Parts brand know-how cleverly coalesces collective of diverse stores into ubiquitous NAPA system

1-Organizing system needed One of the axioms of vehicle ownership is that, no matter the model, make or vintage, servicing, maintenance work and component replacement will eventually be required to keep it performing optimally. For many retail consumers, such servicing work is the extent of their relationship and exposure to NAPA brand. NAPA AutoPro service … Continue reading

Architecture + Branding: Fiat fashions image filled with Italian flair to embark on modern American foray

1-Launch 2.0 A new generation of buyers have come into their own in the intervening years since Fiat last sold vehicles in the United States and Canada. Many of these buyers were yet to be born, or far too young to remember the full details as to the travails that the brand, and it’s customers, … Continue reading

Architecture + Branding: Assertive architectural design artfully alters the cringe-inducing drudgery of the laundromat

1-Cleaning ritual For many that have migrated to the typified single-detached home suburbia, a trip to the laundromat is a long forgotten chore, replaced with the convenience of in-home washing appliances. However, the laundromat remains a fixture for large segments of the population that reside within the urban core, significant portions of the post-secondary level … Continue reading

Architecture + Branding: Blockbuster’s “anyplace” architectural design culture unplanned contributor to the demise of retail behemoth

1-In a world … When Blockbuster LLC announced that it would be shuttering operations in the later half of 2013, it came as little surprise to many that had been following the downtrend of the video rental business and slow public demise of the former category titan. Launched in 1985 in Dallas, Texas, David and … Continue reading

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