This tag is associated with 30 posts

Architecture + Branding: Advocating the form adopted as the industry standard, The Home Depot concedes merit of moving beyond the “big orange box” model

1-Fragmented no more Home improvement retailing had long been composed of local, or regional chains, specializing in a specific category or sub-category of the construction sector, resulting in a fragmented scene, populated by lumber yards, hardware stores, and various specialized home improvement retailers. In the later half of the 1970s, a retail concept was born, … Continue reading

Architecture + Branding: ONroute service centres remove locale on busiest Ontario 400-series highway travels

1-Are we there yet? For those familiar with prolonged highway travel, periodic stops, whether they be for refuelling, to grab a bite, to use the facilities or simply to stretch out for a bit, are an integral part of the road travel experience. When travelling on some of the busiest highways, it is not a … Continue reading

Architecture + Branding: Iconic Circuit City store design sparks instant recognition although plug pulled on retail business model

1-Formidable failure Profiled in Jim Collins’s “Good to Great” business management book, Circuit City had earned an enviable position as best-performing stock for any 15-year period between years 1965 and 1995. In a dramatic fall from grace, then second largest consumer electronics retailer in the United States, the company declared bankruptcy mere weeks into 2009. Following … Continue reading

Architecture + Branding: Hampton by Hilton reinterprets known built aesthetic as the brand expands globally

1-A road well travelled Emphasizing premier service within the limited-service mid-price range of hotels, Hilton Worldwide’s Hampton brand has managed to pare itself an enviable position in a crowded marketplace. For the novice or seasoned traveller, Hampton’s immediately recognizable aesthetic makes it almost effortless to identify, connect and form a bond with the brand when … Continue reading

Architecture + Branding: Honda deftly drives home cohesive aesthetic

1-Rediscovering priorities The financial crisis in 2008-2009 that thrust many industries into a tailspin and many consumers to the brink was unkind to the automotive business. At the height of the financial crisis, Honda embarked on a radical cost-cutting plan which acquired the acronym D.I.S.C. (Does It Sell Cars?). The culling would be wide-ranging. No sacred … Continue reading

Architecture + Branding: Explicit visual cues not to be supplanted by new weigh station technology

1-Rise of the road use tax The decade after the Second World War (WWII), which gave rise to the Baby Boom generation, along with technological innovations and rising wages and employment, resulted in unprecedented growth in consumer demand, and consequently, freight. This demand for additional freight was felt by all transportation modes, and saw the … Continue reading

Architecture + Branding: SATURN (re)set the stage for a different dealership experience

1-Automotive moon shot After several years of faltering small car sales in its home market, witnessing their market share being unmercifully eroded at the hands of Japanese manufacturers, American automobile manufacturer, General Motors (GM), embarked on a novel experiment that would involve evaluating, challenging and rethinking everything it knew about the automobile business. This would … Continue reading

Architecture + Branding: IKEA carves up cavernous expanses and crafts crave-worthy cozy confines

1-Acronyms and archetype For the initiated fans, IKEA is synonymous with stylish ready-to-assemble (RTA) furnishings and home goods exuding cheap chic and fashionable functionality. Alternatively, for those less fond of the brand, it is seen as an outlet selling cheap, disposable, low quality furniture. Appealing to the converts and responding to the critics, IKEA describes … Continue reading

Architecture + Branding: Aldi’s American expansion plan shifts brand upscale with new prototype stores

1-Incremental to exponential growth Initially growing in a slow methodical fashion since its American arrival in the mid-1970s, deep discounter Aldi had, for the most part, quietly established a network of stores concentrated in several beachhead states. Founded by brothers Karl and Theo Albrecht in 1946, German-based grocer ALDI operates a total of approximately 9,000 stores located … Continue reading

Architecture + Branding: The divergent and conflicting architectural styles of yards

1-It’s MY Yard The Yard, that bordered area of land commonly tied to a building, instantly conjures up its distinct images yet has broad implications. In modern parlance, a yard is commonly understood to consist mostly of a lawn or play area. The term has also sprouted derivative words such as, shipyard, schoolyard, courtyard, graveyard, stockyard, … Continue reading


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