This tag is associated with 5 posts

Architecture + Branding: Divergent branded store portfolio imitates one of Nike’s long held axioms

1-Global powerhouse Few would have believed that a gamble on importing Japanese-made running shoes into the US market would pen the opening chapters on what would become the story of the dominant name in sports apparel. In 1964, Phil Knight and legendary track coach Bill Bowerman founded Blue Ribbon Sports with the initial mission to … Continue reading

Architecture + Branding: Inconsistent design and location first approach ultimately dilutes GAP’s questionable built design equity

1-Tough slog It has been rather difficult slog for fashion retail in the last few quarters. Canadian retailers MEXX, and Jacob, have shuttered their operations. In early 2015, Wet Seal, Aéropostale, and Deb Shops have announced that they will be shuttering stores, or will be ceasing operations altogether. (source: retailndustry.about.com, cnbc.com). Photo: MEXX, front 3/4 view, 4190 Rue St-Denis … Continue reading

Architecture + Branding: Sephora provides compelling case for colour as cohesive element to convincingly coalesce conflicting store portfolio

1-Beauty. Redefined. Proposing an unprecedented hands-on shopping experience that stood in sharp contrast to the traditional department store cosmetics counter business model, Sephora’s self-service style has endeared it to a multitude of loyal consumers. Tracing its origins to Shop 8, a Limoges, France, perfumery founded by Dominique Mandonnaud in 1969, the brand was initially concentrated … Continue reading

Architecture + Branding: HUMMER honours military heritage from product to profile “Like nothing else”

1-Military grade to civilian issue After taking a leading role in the Persian Gulf war circa 1990-1991 (Gulf War Operation: Desert Storm), the military Humvee became part of contemporary culture. The High Mobility Multipurpose Wheeled Vehicle (HMMWV or Humvee) was a 4-wheel drive vehicle designed and built by AM General Corporation for military duty under … Continue reading

Architecture + Branding: Lexus pursues to perfect the premium Japanese automobile marque

1-Aiming higher Notwithstanding the dramatic travails, bad press, and technical issues that befell the company in 2008-2009, Toyota Motor Company, weakened though not beaten, remains a dominant player in the automotive landscape. After some soul searching and hubris, the company that sought to be number one in sales and overtake General Motors, has settled back … Continue reading