commercial retail unit

This tag is associated with 20 posts

Architecture + Branding: Old West theme casts long shadow on Ponderosa Steakhouse’s new design direction

1-Steak A staple menu item at high-end/fine dining establishments and affordable steakhouses alike, steak done right can be a cornerstone, and help lay the foundation for a restaurant empire. In the late 1960s, combining budget-friendly steak entrées with a buffet, Ponderosa attempted to break into the affordable steakhouse restaurant niche in the United States (source: wikipedia.org). … Continue reading

Architecture + Branding: Divergent branded store portfolio imitates one of Nike’s long held axioms

1-Global powerhouse Few would have believed that a gamble on importing Japanese-made running shoes into the US market would pen the opening chapters on what would become the story of the dominant name in sports apparel. In 1964, Phil Knight and legendary track coach Bill Bowerman founded Blue Ribbon Sports with the initial mission to … Continue reading

Architecture + Branding: Riding the contemporary architectural wave, the ship likely has sailed for Long John Silver’s iconic Cape Cod design

1-Don’t call it a comeback It seems counter-intuitive that a seafood restaurant chain would be based in the American midwest, far from large-scale commercial fishing centers on the Atlantic, Southeast Atlantic, Pacific, or Alaskan coast. Pike Place Market, view looking towards Elliott Bay from Pike Street Seattle, Washington Pike Place Market, view looking towards Elliott … Continue reading

Architecture + Branding: Seemingly ebbing in prevalence, iconic Whataburger A-frame design continues to maintain brand relevance

1-Bigger. Better. Burger. Although Chipotle has recently made news with its recent trademark application for the phrase “better burger”, it would be a late entrant into a crowded field (source: cnbc.com, businessinsider.com, usatoday.com, bloomberg.com, washingtonpost.com, fortune.com). Numerous other restaurant chains, including Five Guys, Shake Shak, BRGR, Burger Fi, have a multi-year head start, having ridden … Continue reading

Architecture + Branding: Luxury marketplace requires brand to think different about its Apple Stores

1-This time it’s different In 1997, in an effort to stave off impeding bankruptcy, Apple, and Steve Jobs, accepted a $150 million lifeline from arch-rival Bill Gates at Microsoft (source: Bloomberg.com, cnet.com, engadget.com, forbes.com). In a world of increasingly generic PCs, Apple products remained different, and generally more expensive. However, convincing customers of Apple’s difference and … Continue reading

Architecture + Branding: Embracing embellishment, Tractor Supply retools its pragmatic prototype design

1-Lifestyle brand Catering to a narrowly defined clientele with sharp focus, Tractor Supply has managed to gain an enviable reputation within its market segment. Likely not a household name in some circles, in communities removed from the dense urban cores, TSC is quasi-inescapable. Founded as a mail order catalog business offering tractor parts to America’s … Continue reading

Architecture + Branding: Quaker Steak and Lube’s heritage gas station cues should prove essential to maintaining differentiated brand aesthetic into future

1-Oil is not well After rising to well over $140 US per barrel in 2008, oil prices have plummeted to below $30 US in the early part of 2016. A boon to consumers, the current supply glut and subsequent price collapse has nonetheless sent shock waves through the shale industry, hurt major oil-producing nations,  and … Continue reading

Architecture + Branding: Sparse American Apparel retail store design shifts focus squarely on merchandise

1-Twin streams After a disappointing Christmas holiday shopping season, many retailers, and especially fashion retailers, tend to dominate the business headlines for several weeks into the new year. However, for L.A.-based American Apparel, the troubles began much earlier. On October 5, 2015, after tumultuous years, the company filed for chapter 11 bankruptcy in the United … Continue reading

Architecture + Branding: Panda Express sheds old aesthetics and forges ahead into bright and fresh future

1-Holding court Ever present in food courts, malls, casinos, airports, college campuses, and military bases, Panda Express currently offers its take on American-Chinese cuisine across much of the United States. Tracing its origins to 1973 and the Panda Inn in Pasadena, California, the Panda Express brand opened its first location in the Glendale Galleria in … Continue reading

Architecture + Branding: Modern design movement increasingly challenging the pleasantly simple Waffle House aesthetic

1-Southern charm Almost everyone who has travelled the roads of the American South has come across a Waffle House restaurant. Revered by its faithful, featured in Hollywood movies, referenced in popular music, WaHo is a regional cultural icon. Yet, although the brand has a presence in the northern states of Ohio and Pennsylvania, and Arizona in … Continue reading