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This tag is associated with 8 posts

Architecture + Branding: Divergent branded store portfolio imitates one of Nike’s long held axioms

1-Global powerhouse Few would have believed that a gamble on importing Japanese-made running shoes into the US market would pen the opening chapters on what would become the story of the dominant name in sports apparel. In 1964, Phil Knight and legendary track coach Bill Bowerman founded Blue Ribbon Sports with the initial mission to … Continue reading

Architecture + Branding: Few vestiges remain from basic big box store design as Walmart experiments with expressive new design language in denser urban locales

1-Dot-com bubble replay? It feels like we’ve seen this movie before. US stock markets are making all time highs (ATHs), the Euro is making fresh lows against the dollar, and a Clinton is running for the highest office in the land. When the Nasdaq first broke through 5000 through the late 1990s into 2000, justaboutanything.com, … Continue reading

Architecture + Branding: Sparse American Apparel retail store design shifts focus squarely on merchandise

1-Twin streams After a disappointing Christmas holiday shopping season, many retailers, and especially fashion retailers, tend to dominate the business headlines for several weeks into the new year. However, for L.A.-based American Apparel, the troubles began much earlier. On October 5, 2015, after tumultuous years, the company filed for chapter 11 bankruptcy in the United … Continue reading

Architecture + Branding: Payless ShoeSource ties up its expansive store portfolio with colours

1-We aren’t (just) in Kansas anymore Located in malls, shopping strips/power centres and street-facing addresses, Payless ShoeSource stores are common across the nation. The undisputed “specialty family footwear retailer” in the Western Hemisphere, Payless eclipses other national footwear/shoe retail chains, doubling or tripling rivals such as Famous Footwear, Footlocker, Journey’s, Shoe Show or The Shoe … Continue reading

Architecture + Branding: Inconsistent design and location first approach ultimately dilutes GAP’s questionable built design equity

1-Tough slog It has been rather difficult slog for fashion retail in the last few quarters. Canadian retailers MEXX, and Jacob, have shuttered their operations. In early 2015, Wet Seal, Aéropostale, and Deb Shops have announced that they will be shuttering stores, or will be ceasing operations altogether. (source: retailndustry.about.com, cnbc.com). Photo: MEXX, front 3/4 view, 4190 Rue St-Denis … Continue reading

Architecture + Branding: Target experiments with new store formats as it attempts to gain a foothold in dense urban markets

1-Notorious newsmaker Over the last several quarters, Target Corporation, the number 2 American mass-retailer, has been a notable newsmaker. In 2012, the company celebrated its 50th anniversary. Then, in 2013, amid great fanfare, the retailer embarked on its first international foray as it entered the Canadian market. Also in 2013, a massive data breach left … Continue reading

Architecture + Branding: Sephora provides compelling case for colour as cohesive element to convincingly coalesce conflicting store portfolio

1-Beauty. Redefined. Proposing an unprecedented hands-on shopping experience that stood in sharp contrast to the traditional department store cosmetics counter business model, Sephora’s self-service style has endeared it to a multitude of loyal consumers. Tracing its origins to Shop 8, a Limoges, France, perfumery founded by Dominique Mandonnaud in 1969, the brand was initially concentrated … Continue reading

Architecture + Branding: Best Buy short-circuits the urge to take a sledge to the wedge in latest store redesign effort

1-Newly refocused Facing similar challenges to many retailers today, Best Buy finds itself operating largely in two worlds, the increasingly pervasive digital and the traditional bricks-and-mortar physical. Attempting to bridge both and draw out their best features and advantages is a daunting task. In fact, the closing months of 2014 have provided prime examples of … Continue reading

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