prototype concept store

This tag is associated with 16 posts

Architecture + Branding: Old West theme casts long shadow on Ponderosa Steakhouse’s new design direction

1-Steak A staple menu item at high-end/fine dining establishments and affordable steakhouses alike, steak done right can be a cornerstone, and help lay the foundation for a restaurant empire. In the late 1960s, combining budget-friendly steak entrées with a buffet, Ponderosa attempted to break into the affordable steakhouse restaurant niche in the United States (source: wikipedia.org). … Continue reading

Architecture + Branding: Dealership design leans to luxury in lockstep with Mazda’s increasingly premium positioned product portfolio

1-Aiming higher In the last decade or so, the luxury vehicle marketplace in the United States has been in transition as traditional luxury brands, especially the German triumvirate, BMW, Mercedes-Benz and Audi, have been chasing down every niche, and moving steadily downstream in search of increased volume. Conversely, mass-market automobile manufacturers have been making attempts … Continue reading

Architecture + Branding: Divergent branded store portfolio imitates one of Nike’s long held axioms

1-Global powerhouse Few would have believed that a gamble on importing Japanese-made running shoes into the US market would pen the opening chapters on what would become the story of the dominant name in sports apparel. In 1964, Phil Knight and legendary track coach Bill Bowerman founded Blue Ribbon Sports with the initial mission to … Continue reading

Architecture + Branding: Riding the contemporary architectural wave, the ship likely has sailed for Long John Silver’s iconic Cape Cod design

1-Don’t call it a comeback It seems counter-intuitive that a seafood restaurant chain would be based in the American midwest, far from large-scale commercial fishing centers on the Atlantic, Southeast Atlantic, Pacific, or Alaskan coast. Pike Place Market, view looking towards Elliott Bay from Pike Street Seattle, Washington Pike Place Market, view looking towards Elliott … Continue reading

Architecture + Branding: Curvaceous facade of Porsche dealership design prototype emblematic of German brand’s “form follows function” mantra

1-More common, still exclusive If you find yourself seeing more Porsches on the road, at the mall, on your commute, or in the Costco parking lots, you are hardly alone. A product onslaught has seen sales continue to grow as the brand entered new uncharted market segments. Derided by purists, the introduction of the Cayenne … Continue reading

Architecture + Branding: Seemingly ebbing in prevalence, iconic Whataburger A-frame design continues to maintain brand relevance

1-Bigger. Better. Burger. Although Chipotle has recently made news with its recent trademark application for the phrase “better burger”, it would be a late entrant into a crowded field (source: cnbc.com, businessinsider.com, usatoday.com, bloomberg.com, washingtonpost.com, fortune.com). Numerous other restaurant chains, including Five Guys, Shake Shak, BRGR, Burger Fi, have a multi-year head start, having ridden … Continue reading

Architecture + Branding: Panda Express sheds old aesthetics and forges ahead into bright and fresh future

1-Holding court Ever present in food courts, malls, casinos, airports, college campuses, and military bases, Panda Express currently offers its take on American-Chinese cuisine across much of the United States. Tracing its origins to 1973 and the Panda Inn in Pasadena, California, the Panda Express brand opened its first location in the Glendale Galleria in … Continue reading

Architecture + Branding: Modern design movement increasingly challenging the pleasantly simple Waffle House aesthetic

1-Southern charm Almost everyone who has travelled the roads of the American South has come across a Waffle House restaurant. Revered by its faithful, featured in Hollywood movies, referenced in popular music, WaHo is a regional cultural icon. Yet, although the brand has a presence in the northern states of Ohio and Pennsylvania, and Arizona in … Continue reading

Architecture + Branding: Price Chopper attempts to shed old labels and recast the grocery store for what’s next

1-Industry under siege The grocery business has generated significant press in recent months, and not necessarily for similar reasons. In the summer of 2015, Whole Foods’s New York City weight debacle surfaced, tarnishing the brand’s enviable reputation, and putting a dent in its esteem on both Main Street and Wall Street (source: cnbc.com). Internet retailer … Continue reading

Architecture + Branding: Customization and personalization, MINI brand hallmarks, evident across their dealership portfolio

1-Hello! Again. When MINI burst back onto the scene in 2001, it was an automotive revolution. A spiritual successor to Alec Issigonis’s iconic 1960’s era Morris Mini-Minor/Austin Mini models, the new MINI Cooper combined British cult car nostalgia with modern German engineering and manufacturing. Small, quirky, funky, the new MINI combined unique style with tossable … Continue reading