Architecture + Branding

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Architecture + Branding: Old West theme casts long shadow on Ponderosa Steakhouse’s new design direction

1-Steak A staple menu item at high-end/fine dining establishments and affordable steakhouses alike, steak done right can be a cornerstone, and help lay the foundation for a restaurant empire. In the late 1960s, combining budget-friendly steak entrées with a buffet, Ponderosa attempted to break into the affordable steakhouse restaurant niche in the United States (source: wikipedia.org). … Continue reading →