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Architecture + Branding: Explicit visual cues not to be supplanted by new weigh station technology

1-Rise of the road use tax The decade after the Second World War (WWII), which gave rise to the Baby Boom generation, along with technological innovations and rising wages and employment, resulted in unprecedented growth in consumer demand, and consequently, freight. This demand for additional freight was felt by all transportation modes, and saw the … Continue reading

Architecture + Branding: SATURN (re)set the stage for a different dealership experience

1-Automotive moon shot After several years of faltering small car sales in its home market, witnessing their market share being unmercifully eroded at the hands of Japanese manufacturers, American automobile manufacturer, General Motors (GM), embarked on a novel experiment that would involve evaluating, challenging and rethinking everything it knew about the automobile business. This would … Continue reading