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Architecture + Branding: Victoria’s Secret architectural design progressively migrating away from implicit innuendo towards explicit extravagance

1-Transforming A department into THE department In the current retailing environment, whereby businesses cater to mass-markets and/or specialize in segments and sub-segments of the retail market, shopping for many consumer goods is plentiful. Fashion, apparel, intimates, consumers can choose from businesses that tailor their offerings to best respond to their particular needs and wants. However, … Continue reading

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