Archive for

Architecture + Branding: Modern design movement increasingly challenging the pleasantly simple Waffle House aesthetic

1-Southern charm Almost everyone who has travelled the roads of the American South has come across a Waffle House restaurant. Revered by its faithful, featured in Hollywood movies, referenced in popular music, WaHo is a regional cultural icon. Yet, although the brand has a presence in the northern states of Ohio and Pennsylvania, and Arizona in … Continue reading →