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Architecture + Branding: Modern design movement increasingly challenging the pleasantly simple Waffle House aesthetic

1-Southern charm Almost everyone who has travelled the roads of the American South has come across a Waffle House restaurant. Revered by┬áits faithful, featured in Hollywood movies, referenced in popular music, WaHo is a regional cultural icon. Yet, although the brand has a presence in the northern states of Ohio and Pennsylvania, and Arizona in … Continue reading

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